08.10 · Operations / Retired artifacts
Kept for the record. Out of the working set.
The library grew while the story was being found. Now the story is found and shipped, and the work that led here moves off the main navigation without disappearing: every page below still loads at its original URL. If you are looking for something that used to be in the sidebar, it is probably here.
The old-site audit · Jun 2026
The current-state audit of the previous diraymedia.com. Superseded by the rebuild it argued for.
Strategy & positioning
Where the old positioning leaked.
Voice & messaging
Hero claims vs. proof claims on the old site.
Information architecture
The old nav and the gaps an enterprise buyer hit.
Portfolio cases
All 8 case studies graded before the rebuild.
Conversion & funnels
Where the old site asked for the meeting.
Recommendations & roadmap
The week 1 / 4 / 12 plan. Largely executed.
Pre-pivot strategy
Documents from before the July pivot to the signals-to-outcomes story. Historically important; no longer the operating frame.
The Operating System mandate
The original reframe from TV buying agency to TV-First Performance Media. The seed of what shipped, in the language of its moment.
BP-01 · positioning proposal
The stamped one-sheet stays listed in Foundations as the positioning record; noted here because its language predates the pivot.
Explorations the shipped site replaced
Working explorations that did their job: they found the direction, and the direction shipped.
Single-page corporate site
The post-meeting corp-site exploration. Superseded by the promoted Concept 07 homepage.
The four doors & seven concepts
The landing hub stays live in Templates; the door pages and the six unchosen homepage concepts are reference now, not roadmap.
Diagnosis pattern
Pre-pivot narrative pattern. The shipped story leads with signals, not diagnosis.
Offer-tier pattern
Page pattern for the pricing ladder; the pricing page carries this now.
The rule
Retiring is not deleting. A retired page keeps its URL, its content, and its place in the record; it loses its seat in the sidebar and in search. If a retired artifact becomes relevant again, it re-registers through the normal publishing loop. The full retirement conventions live in Archive rules.