The Rescue · when TV isn't working
TV isn't working. Let's find out why, honestly.
The rescue read for campaigns that are running but not moving the business. Diray puts its full diagnostic on your live campaign for thirty days and tells you the truth, including the possibility that media is not your problem.
You are probably here because
One of these is happening.
Spend is up. Sales are flat.
The delivery report says everything aired. The shelf says nothing moved. Nobody can tell you which half of the plan is the problem.
The reports look fine. The board isn't convinced.
Impressions, reach, CPMs: answers to questions nobody in the room is asking. The question in the room is what the money moved.
You tried TV once and got burned.
Bought as a brand bet, never wired to an outcome, quietly cancelled. The channel got blamed for a measurement problem.
Why this read is different
The Impact Engine runs an honesty baseline on every product: outcomes predicted from recent history alone, zero media features. If your results do not beat simple momentum, the read says so. This is the only rescue that can end with "media is not your problem," which is exactly why you can trust it when it says the opposite.
The method behind the rescue
The same loop that runs our best accounts, pointed at your worst campaign.
Sense, score, decide, prove, improve: the five-move weekly loop from the Diray Method runs on your live campaign, unchanged. Every score arrives with its decomposition, placement diversity, daypart mix, audience alignment, and channel performance, so the diagnosis names the drag instead of gesturing at it. The full discipline is documented on the Method page.
The rescue read · thirty days, one decision
Day 30 ends with a decision in writing: keep, fix, or reallocate.
Weeks 1–2 · The read
Your media logs and outcome data go through the engine. First written read: what is moving, what is dragging, and what the honesty baseline says.
Weeks 3–4 · The test
The highest-leverage fix runs on live spend: a daypart shift, an audience re-cut, a reallocation. Scored weekly against your outcome, not impressions.
Day 30 · The decision
A written verdict with the evidence attached: keep the plan, fix the named drag, or reallocate the budget. Refundable if no defensible move surfaces.
FAQ · asked by every rescue buyer
Three fair questions.
Do we fire our current agency first?
No. The read runs alongside whoever is buying today. Some rescues end with a sharper brief for the incumbent. The deliverable is the truth, not the account.
What if media isn't the problem?
Then the read says so and names what the data points to instead. You stop paying to fix the wrong thing, which is the cheapest outcome on this page.
What do you need from us?
Media logs and your outcome data, whatever form they are in. The engine adapts to what exists; the first read ships within two weeks of access.
Start here