Results · the receipts
Thirty-nine years of buying media that sells. Below: the headline numbers, plus three case studies that show how Diray scored, decided, and proved each plan.
Cases · three reads
Three reads from clients running the Diray operating loop. The specific brands aren’t named here. The numbers, the cadence, and the decision logic are real.
Auction pressure on premium CTV tightened. Diray shifted 18% of weekly spend into FAST tier 1 inventory and routed the savings into in-market retail media. Sales velocity in the held-out exposed cohort climbed double digits versus the prior quarter while the control held flat.
+18%
Velocity vs Q2
12
DMAs scored
−9%
CPM, week-over-week
Paid social CAC stalled. Diray put a small CTV layer in front of the highest-intent audiences and watched retargeting CAC compress. After three cycles of the operating loop the digital-only baseline was sharper, cheaper, and reading faster every week.
+11pts
Intent lift, p<.05
3
Cycles to compounding
2/3x
CPM by cycle 3
Category share was bleeding 30 basis points a quarter to a competitor running half the budget. Diray rebuilt the mix around shared cultural moments on linear, paired with a tight streaming retargeting layer. Share moved positive within two cycles and held.
+2.4pp
Category share, named set
2
Cycles to positive
1/2x
vs competitor spend
What earns these reads
The numbers above don’t come from clever campaigns. They come from the same five moves running every week on every plan. Sense the signal. Score the read. Decide the move. Prove the lift. Improve the loop.
Retail sales data, intent panel, exposure log. The scoring layer takes real-world signal as input, not impressions.
Every claim above sits against a held-out audience. Lift is real or it’s not. No directional “promising signal” language.
Every cycle ends with a written readout. What worked, what didn’t, what to scale or retire. The decision goes on paper before the budget moves.
Next step
45 minutes with the operators. We come prepped on your category. You bring the outcome. We leave with a one-page pilot scope or a clean no.