06.04 · Proof / Benchmarks

The receipts: longevity, scale, efficiency.

Four flagship benchmark stats anchor the Diray story: four decades in performance media, 10+ year average client tenure, $2B+ in media stewardship, and 40% improved buying efficiency. Use sparingly. Source visibly. Refresh annually.

Flagship stats

LONGEVITY

39 yrs

Nearly four decades helping brands turn video investment into sales movement. Source: company tenure 1986 to 2025.

TENURE

10+ yrs

Average client tenure when the media plan keeps proving value after launch. Source: internal CRM, average across active accounts.

SCALE

$2B+

In media stewardship across TV, streaming, and digital video programs. Source: aggregated client-reported attribution.

EFFICIENCY

40%

Improved buying efficiency while protecting reach, retail response, and lead quality. Source: weighted by category mix, comparison set documented.

Client benchmarks: what the Engine scores for every account

The flagship stats above are the company's receipts. These are the client's. Every account gets one primary benchmark per Impact it hired us to move, always measured against a control, never against last month's mood. The Impact Engine scores each benchmark on its cadence and returns the same call every time: invest more, hold, or reallocate.

Impact · Shelf

Retail sales velocity

Units per store per week at named retailers, read against a matched-control store set. The number the buyer's boss actually tracks.

Cadence: weekly · vs matched control

Impact · Demand

Purchase intent lift

Branded search, site sessions, and category intent signal in exposed markets versus held-out markets.

Cadence: weekly · vs held-out markets

Impact · Launch

First-eight-weeks orders vs plan

Orders and new-customer count against the launch plan, read daily while the launch window is open.

Cadence: daily in window · vs plan

Impact · Market

Category share movement

Share of the defined competitive set, from syndicated retail data. The benchmark that survives a board meeting.

Cadence: monthly · vs competitive set

Impact · Surge

Event-window ROAS

Closed-loop return inside the event window, measured against control geographies so the surge proves itself.

Cadence: per window · vs control geos

Impact · Efficiency

Effective CPM at constant reach

Cost per delivered thousand with reach and response quality held constant, so cheaper never quietly means smaller.

Cadence: weekly · vs prior agency baseline

Every client benchmark rolls up into the weekly Impact read. The Engine scores the benchmark, an operator reads the score, and the account gets one of three calls: invest more, hold, or reallocate. That loop is what turns a benchmark from a report line into a decision.

How 06.04 connects to 06.05 · Methodology explainers

Citation rules

  • Every public stat carries a documented source. No source on file, no public citation.
  • "40% improved buying efficiency" requires the comparison set defined in fine print.
  • Refresh annually. Stats older than 18 months get retired or re-verified.