05.06 · Offers / Workshops and advisory
Hands-on sessions and ongoing executive partnership.
Workshops install Diray operators inside the buyer's team for a focused engagement. Advisory keeps a senior Diray operator on call for quarterly business-outcome reviews. Both formats install the Read, Decide, Improve operating rhythm without taking the keys from the in-house team.
Two formats
Format A
Workshop (1 to 3 days)
On-site or virtual. Diagnose the operating model, design the Impact Engine cadence, and train the team to read the daily score with intent.
Format B
Advisory (quarterly)
A named senior Diray operator on call for quarterly business-outcome reviews and major media decisions.
Where these fit: the attach layer
Workshops and advisory are not rungs on the engagement ladder; they attach to any rung. They add senior-time revenue without adding buying load, and the relationship depth they create is what moves an account to the next rung.
What they do for the account
Lever 1 · Revenue
Senior time, high margin
A workshop is one to three days of senior operators; advisory is a quarterly cadence. Both raise account value without consuming media-buying capacity.
Lever 2 · Growth
Depth that upgrades the rung
Workshops put Diray operators inside the client's team; advisory puts a named senior in their quarterly reviews. That working relationship is the mechanism behind Pilot to Foundation, and Foundation to Platform.
Lever 3 · Adoption
The engine's internal advocates
Training a team to read the daily score with intent creates daily engagement with the Impact Engine. Every workshop graduate argues for the platform from inside the account.
Best for
Brands running media in-house who want Diray's operating rhythm and senior judgment without handing over execution. Frequently the precursor to the Platform or Enterprise tier.